Co-Founder, Chief Digital Strategist, Black Creative Group, LLC.
Mike Utaegbulam is the CEO of Black Digital and Co-Founder of Black Creative Group. In both roles, he oversees the strategic direction of all digital services, including website development, social media marketing, and online advertising. With more than 16 years in the creative industry, Mike brings a wealth of digital marketing experience from his roles in non-profit and higher education. He currently resides in Washington DC and is a proud member of organizations such as Phi Beta Sigma Fraternity, Inc., the American Marketing Association, and Men of Color in Communications.
Overview: Social media platforms play a significant role in our daily lives with 3.5 billion users globally and nearly 300 million in the United States. When used properly, platforms like Facebook, LinkedIn, Instagram, Twitter, TikTok, WhatsApp, Weixin/WeChat, and YouTube are invaluable resources for employment, entrepreneurship, e-commerce, education, elections, and entertainment. There is a dark side, however. The increasing amounts of misinformation, disinformation, bullying, deep fakes, and unaccountable influencers have raised the question of whether the benefits outweigh the negative daviseffects. Are the algorithms that are used helpful or hurtful? During this workshop, panelists will discuss their opinions regarding these platforms and the greater awareness and skills that are needed in navigating the perils, pitfalls, and possibilities of social media.
Sponsor: Ed Choice